The increase in the volume, variety, and velocity of data creates opportunities for businesses to improve decision making and develop new data driven products and services. The MSc Business Analytics has been developed to meet the demand for qualified professionals, who possess the necessary expertise to realise end-to-end business analytics solutions and are equipped to utilise data for business decision-making purposes.
The programme is built around the three core areas needed to succeed in analytics: business knowledge, statistics, and computing. This includes modules focusing on the application of analytics in core business functions such as marketing and human resources, as well as modules focusing on developing and applying technical skills such as advanced analytics and machine learning, text mining, data management, and data driven decision making.
Normally a 2.2 Honours degree or equivalent qualification acceptable to the University in any discipline to include one module in a quantitative area* or quantitative dissertation. Relevant employment experience in a quantitative area may be considered in lieu of a module in a quantitative area and will be considered on a case-by-case basis.
*This could be a course or module in a broad range of quantitative areas such as Finance, Mathematics, Statistics, Economics, Accounting, Engineering or Physics. Equivalent content from across multiple modules will also be considered.
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Graduates from this programme have secured roles with employers such as KPMG, PwC, EY, Tata Consulting, Citi, FD Technologies, Alibaba Group, Severn Trent. Typical roles include data and business analyst, software engineer, consultant, and senior administrators.
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