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  • DeadlineStudy Details:

    MSc 1 year full-time

Masters Degree Description

Our Masters in Digital Marketing course has been designed with an industry focus. We aim to provide you with a highly competitive qualification for the modern job market, in a vibrant commercial sector with a significant skills gap.

 
The course provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques. We will take an in-depth look at:
  • social media marketing
  • e-marketing
  • online marketing trends
  • digital marketing strategy.
Why choose this course?
The MSc in Digital Marketing at UWL will give you a great knowledge of the latest online marketing trends and techniques in the digital marketplace.
 
You will learn: 
  • effective use of social media and digital channels
  • how to build an online community
  • the latest digital technology and innovation.
Our MSc in Digital Marketing is a great start towards building a rewarding career. This practical vocational course will provide you with the confidence you need to create successful digital strategies.
 
During the course, you will have many opportunities to run digital marketing projects for real companies. The course also heavily adopts enquiry-based learning approach and so teaching methods such as case study and simulation games would be employed. 

 

It provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques.

Entry Requirements

You will need:

  • an honours degree 2.2 or equivalent in any subject / discipline, or
  • a Chartered Institute of Marketing (CIM) Professional Diploma.

If you do not hold the above qualifications but have extensive work experience, you are invited to apply. Your application will be assessed through an interview and written tasks.

Find out more

Fees

http://www.uwl.ac.uk/international/fees-and-scholarships/postgraduate-fees

Student Destinations

The MSc Digital Marketing course is very closely aligned to the Chartered Institute of Marketing’s Diploma in Professional Marketing qualification.

This will prepare you for employment as a marketing professional starting at junior or middle management positions, depending on your prior experience. Graduates from this course will also be well equipped to run their own digital marketing companies providing services to clients such as devising and implementing digital marketing strategies and campaigns for their clients.

This degree will also enable you to pursue a career in:

– marketing
– consultancy
– digital marketing project management
– digital marketing management
– market and business research
– e-commerce
– international digital brand management.

Module Details

Modules

  • Digital Marketing Communications
  • Online Consumer Behaviour and Multi-Cultural Brand Management
  • Contemporary Marketing Challenges
  • Digital Marketing Tools
  • Corporate Global Marketing and Responsibility
  • New Venture Development and Project Management
  • Digital Marketing Project (including research methods)

Find out more

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