Study Details: 1 year (full-time), 2 years (part-time)
Technology has transformed the way we find information and buy products. Organisations across the globe have realised that in order to succeed both now and in the future, they need marketers, strategists and agencies with up-to-date knowledge on how to use digital media to achieve organisational goals.
This course is designed to develop professional managers for the rapidly developing digital marketing sector. It aims to provide you with both a strategic and practical overview of digital marketing channels and how they integrate into an overall marketing plan.
Our programme has been designed in partnership with leading digital practitioners to make sure it provides you with the skills and knowledge needed by industry. It is taught by the University of Chester’s Warrington School of Management, ensuring that contemporary marketing practice meets cutting-edge industry knowledge.
You will learn about key areas of digital marketing strategy, the application of digital technologies and how to monitor campaigns. This includes the development of practical and creative skills in the areas
This MSc programme is ideal for marketing practitioners who wish to gain digital media skills and knowledge or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.
A first degree in a complementary area, usually 2:2 or above, and/or suitable work experience, is required.
Applicants whose first language is not English must provide evidence of proficiency to IELTS 6.5 with no less than 5.5 in each band or equivalent.
https://www1.chester.ac.uk/study/postgraduate/postgraduate-finance/current-postgraduate-fees
This MSc programme is ideal for marketing practitioners who wish to gain digital media skills and knowledge or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.
This course covers strategic marketing communication and digital media,
Postgraduate Study at the University of Chester The University of Chester provides a wide and flexible range of postgraduate and p...