MA International Fashion Brand Management: Circular Fashion

The MA International Fashion Brand Management: Circular Fashion is the first postgraduate course of its kind in the UK. The course is part of our MA International Fashion Brand Management (MA IFBM) suite which offers six innovative pathways:

MA International Fashion Brand Management: Circular Fashion

MA International Fashion Brand Management: Phygital Luxury Fashion

MA International Fashion Brand Management: Fashion Buying & Merchandising

MA International Fashion Brand Management: Fashion Visual Merchandising

MA International Fashion Brand Management: Fashion Insight & Strategy

MA International Fashion Brand Management: Fashion PR & Communication

This course will teach you how to to deal with the complexity of sustainability in the fashion industry by providing concrete tools and inspiring circular fashion business practices. You will study current practices of how materials, products, supply chain and retail can be regenerated and innovated through the circular economy. You will integrate such innovations into fashion brand building and development. You will study and assess the financial viability of different circular business models in the fashion industry.

You will develop in depth understanding of the key role of a circular fashion manager; from professional competencies and essential tools needed for managing responsibility for fashion and luxury brands to personal attributes and the commercial implications for transparency and traceability in the supply chain. In addition you will study how to fight counterfeiting on a strategic and legal point of view, and how to apply the sustainability principles to the retail space for both UK and overseas markets in an omni-channel environment.

Last but not the least, you will develop strategies for communicating transparency through transmedia storytelling that conveys the brand DNA while promoting the commercial success of its products.

Disclaimer (trips): You must have all necessary visas ready at least 8 weeks before the first day of your trips. We have a dedicated International Office who will provide you with guidance on obtaining the necessary visas for the countries you are due to visit.

There is an alternative (non-international) version of this course for students who can’t attend the compulsory international trips.

We are unable to guarantee the international trips until the Covid-19 government restrictions surrounding international travel are lifted. If by the beginning of your course the restrictions are still in place, you will be transferred to the non-international visits version of this course, which follows an identical structure without the international trips and replacement assessments.

For further information, please contact Dr Alexander Aidan.