Study Details: MSc Full Time: 2 years.
You gain a grounding in the two disciplines of management and marketing in an international context. And develop an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting.
Marketing is at the heart of any organisation and is the process of understanding consumer journeys, and building and maintaining relationships with them. You explore the fundamentals of strategic marketing in practice, working as a consultant through Teesside Marketing Clinic.
If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It will also appeal if you are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience.
The applied element allows you to develop practice-based solutions to real-world problems. You take on a consultancy role, working on projects or internships, identifying opportunities and ideas, before going on to present strategic solutions to the client. You develop personal and professional knowledge, skills and behaviours through a process of self-reflection on your practice.
The normal entry requirement is one of the following: an honours degree (at least a 2:2) a post-experience or professional qualification equivalent qualifications (including international qualifications)Applicants without these formal qualifications but with significant work experience are encouraged to apply.
For fees and funding options, please visit website to find out more
You graduate with the knowledge, experience and confidence to succeed in a management role on a global scale. You acquire a unique mix of skills to work in roles including global strategic management, leadership and management, managing people, operations, and finance, or you could even strike out in business on your own. By specialising in marketing you could also secure roles in strategic marketing management.
Core modules
Advanced Practice
Developing Self and Others
Dissertation
Global Business Environment: Culture, Management and the Economy
Managing in a Challenging Environment
Marketing Analytics in Practice
Postgraduate Business Research Methods
Strategic Marketing in Practice
Modules offered may vary.
At Teesside University we believe that an investment in knowledge still pays the best return. By developing your skills, expertise, experience and net...