Study Details: MSc, PG Dip Full-time 12 months, Part-time 24 months
Our MSc International Marketing Management acknowledges the changing role of international marketing, blends contemporary and traditional practice, and gives you the required knowledge and skills to adopt an integrated approach toward creative problem solving and strategic decision making in marketing management.
We are proud of hosting both internationally well-known industry expertise and renowned academics. Therefore, the programme does not only focus on academic understanding but also provides industry insights that values experience.
A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.
Details here.
Semester 1 (Sept – Dec)
Choose one from:
Semester 2 (Jn – April)
Choose two from:
The MSc dissertation is then undertaken between May – August.
Strategic Marketing Semester 1 (mandatory) Provides an understanding of theoretical and practical perspectives of international marketing management strategies, as well as examines how marketing strategies are resourced and how they create value for the business.
Contemporary Consumers Semester 1 (mandatory) Critically evaluate the relevance of different perspectives in understanding 21st Century international consumers. Explore key managerial challenges faced in responding to consumers within international contexts.
Masters study opportunities at Heriot-Watt University Inspire change The world is at a crossroads, with the planet and its species facing a range ...