MSc PG Dip International Marketing Management with Digital Marketing

A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.

Scotland/Non-UK EU: £7290, England/Northern Ireland/Wales: £8600, Overseas: £14310

Semester 1 (Sept – Dec)

• Strategic Marketing
• Contemporary Consumers
• Marketing Logistics
• ICT Utilisation within the SME context

Semester 2 (Jan – April)

• Branding and Communications
• Research Philosophy and Practice
• Advances in Digital Marketing

Choose one from:

• International Trade Law
• Issues and Trends in Tourism
• Project Management
• Sustainable Marketing

The MSc dissertation is then undertaken between May – August.

Strategic Marketing Semester 1 (mandatory) Provides an understanding of theoretical and practical perspectives of international marketing management strategies, as well as examines how marketing strategies are resourced and how they create value for the business.

Contemporary Consumers Semester 1 (mandatory) Critically evaluate the relevance of different perspectives in understanding 21st Century international consumers. Explore key managerial challenges faced in responding to consumers within international contexts.

Marketing Logistics Semester 1 (mandatory) Provides an understanding on the supply chain management and logistics initiatives in global context and its relation with marketing management.

ICT Utilisation within the SME context Semester 1 (mandatory) Apply strategic planning and evaluation techniques to the decisions relating to a range ICT utilisation within SMEs for e-commerce. The focus will be on the relationships between evolving and developing markets, products and technologies.

Branding and Communications Semester 2 (mandatory) Provides an understanding of the key principles of brand management from socio-cultural, psychological and anthropological perspectives, rather than relying on just the cognitive approach to branding. Identifies the rationale and obstacles toward adopting integrated marketing communications.

Research Philosophy and Practice Semester 2 (mandatory) Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e., quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.

Advances in Digital Marketing Semester 2 (mandatory) Provides an understanding of contemporary principles and practices that underpin digital marketing approaches, and their relationship to conventional marketing.