Study Details: MSc: 1 year full-time, 2 years part-time PgDip: 9 months full-time, 21 months part-time
Our MSc International Marketing Management with Digital Marketing will develop a range of specialised skills, techniques and practices for students who intend working in the digital economy and who are looking to differentiate themselves within a expanding job market.
International companies and organisations require graduates who have integrated offline and online channel experience, along with an understanding of both fundamental marketing concepts as well as new concepts such as ‘big data’.
A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.
https://www.hw.ac.uk/study/fees/tuition-fees.htm
Semester 1 (Sept – Dec)
Contemporary Consumers
Strategic Marketing
Marketing Logistics
ICT Utilisation within the SME context
Semester 2 (Jan – April)
Branding and Communications
Research Philosophy and Practice
Advances in Digital Marketing
Choose one from:
Issues and Trends in Tourism
Project Management
Sustainable Marketing
Masters study opportunities at Heriot-Watt University Inspire change The world is at a crossroads, with the planet and its species facing a range ...