Study Details: MSc Full-time: 12 months Part-time: 24 months
Our MSc International Marketing Management with Sustainability is for those looking to develop a career in global marketing management based on providing leadership on how to pursue sustainable and socially responsible marketing strategies.
It is widely accepted that the global environmental crisis places significant and growing constraints on the products and services organisations market. Whereas organisations agree that sustainability is important to all their stakeholders, concern remains about how to market according to sustainable principles.
You will examine sustainability constructs, theories and practices within the international marketing management environment, such as climate change models and mitigation and adaptation measures, as well as developing skills in critical evaluation of quantitative trends data and issues related to predictive modelling.
Our MSc International Marketing Management with Sustainability will give you the knowledge and skills to lead on sustainable and socially responsible marketing.
We are proud that the teaching team includes internationally well-known industry expertise and renowned academics. Therefore, the programme is able to focus on both academic knowledge and understanding, as well as providing industry insight and experiences.
Students have the opportunity to take part in team-building and leadership events during the first few weeks of the programme.
A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.
https://www.hw.ac.uk/study/fees-funding.htm
Semester 1 (Sept – Dec)
Masters study opportunities at Heriot-Watt University Inspire change The world is at a crossroads, with the planet and its species facing a range ...