Study Details: MSc, PG Dip Full-time 12 months, Part-time 24 months
Tourism and heritage have come to be understood internationally as important economic sectors in their own right. There are also vital resources for nations, regions and cities seeking to stimulate tourism, attract inward investment and promote social cohesion. Our MSc International Marketing Management with Tourism will appeal to students seeking to develop a career in global tourism, heritage, leisure and event marketing management areas.
A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.
Scotland / Non-UK EU: £7,290 England/N. Ireland/Wales: £8,600 Overseas: £14,310
Semester 1 (Sept – Dec)
Semester 2 (Jan – April)
Choose one from:
The MSc dissertation is then undertaken between May – August.
Strategic Marketing Semester 1 mandatory. Provides an understanding of theoretical and practical perspectives of international marketing management strategies, as well as examines how marketing strategies are resourced and how they create value for the business.
Contemporary Consumers Semester 1 mandatory. Critically evaluate the relevance of different perspectives in understanding 21st Century international consumers. Explore key managerial challenges faced in responding to consumers within international contexts.
Marketing Logistics Semester 1 mandatory. Provides an understanding on the supply chain management and logistics initiatives in global context and its relation with marketing management.
Global Heritage Semester 1 mandatory. Develop an understanding of current issues in the cultural heritage sector. Equip students with a critical understanding of the impact of global organizations such as UNESCO on emerging trends in the modern world.
Branding and Communications Semester 2 mandatory. Provides an understanding of the key principles of brand management from socio-cultural, psychological and anthropological perspectives, rather than relying on just the cognitive approach to branding. Identifies the rationale and obstacles toward adopting integrated marketing communications.
Research Philosophy and Practice Semester 2 mandatory. Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e., quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.
Issues and Trends in Tourism Semester 2 mandatory. Introduce students to critical perspectives on tourism marketing management. Develop students’ understanding of the complex nature of the destination and its importance as the core element of international tourism supply.
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