Study Details: MSc 1 year full-time / 2 years part-time
Our MSc International Marketing Management with Tourism has been developed for those seeking a career in the areas of global tourism, heritage, leisure and event marketing management.
Tourism and heritage have come to be understood internationally as important economic sectors in their own right. There are also vital resources for nations, regions and cities seeking to stimulate tourism, attract inward investment and promote social cohesion.
You will study marketing practice in the tourism and travel industry and build knowledge and expertise across a range of marketing actions including customer experience, destination branding, product design and promotion, and pricing activity.
We are proud that the teaching team includes internationally well-known industry expertise and renowned academics. Therefore, the programme is able to focus on both academic knowledge and understanding, as well as providing industry insight and experiences.
A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.
https://www.hw.ac.uk/study/fees-funding.htm
Sem 1 (Sep – Dec)
Masters study opportunities at Heriot-Watt University Inspire change The world is at a crossroads, with the planet and its species facing a range ...