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  • DeadlineStudy Details:

    MSc Distance learning

Masters Degree Description

The MSc in Marketing at Edinburgh Business School is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing. The emphasis of the programme is on developing students’ ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organisations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.

You can study this MSc by distance learning or with an Approved Learning Partner. 

Entry Requirements

Typically you will hold a recognised first or second class honours degree, or equivalent professional qualification. But for those who don’t, entry can still be gained by passing three MSc courses in your subject and two other core courses.

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Fees

https://www.hw.ac.uk/study/fees-funding.htm

Module Details

Passes are required in five core and four elective courses.

Core courses

  • Consumer Behaviour
  • International Marketing
  • Marketing
  • Marketing Communications
  • Marketing Research

Marketing specialist elective courses

  • Marketing Channels
  • Negotiation
  • Principles of Retailing
  • Quantitative Methods
  • Research Methods for Business and Management
  • Sales Force Management
  • Services Marketing

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