Study Details: 1 Year Full-time
Designed for the consumer, industrial and digital marketing environments, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics, research methods and international marketing.
The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.
Normally a strong 2.2 Honours degree or equivalent qualification acceptable to the University in any discipline.
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Students on this programme will leave with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications. Our graduates have gone on to work in and develop successful careers across a diverse range of roles and industries including digital marketing, marketing analytics, marketing research and new product introductions, key account management, export projects and related international expansion as well as brand management work.
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