Study Details: 2 years part-time
Our Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer.
This practical master’s course enhances your strategic marketing knowledge and ability to lead change in order to meet constantly evolving customer needs and requirements. You will gain leading-edge insights into marketing and leadership that can then be applied directly within your organisation, and all students benefit from CIM membership for the duration of the course.
You will gain an understanding of both general management functions, including strategy, finance, leadership and organisational behaviour and change management. You will also learn specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour.
Successful students will leave the course with the MSc in Marketing and Leadership and a Level 7, CIM Marketing Leadership Programme.
We welcome applications from talented candidates from all backgrounds. Candidates are normally high potential, managers with 3 to 10 years’ post-qualification experience in Marketing roles. Usually candidates must hold either a:
The course covers core subjects in a series of 11 modules. These are delivered in seven one-week residential sessions over 15 months. Alongside the residential weeks, 20% of the course is delivered through a mix of online and face-to-face learning. The course is highly interactive and student-centred with large elements of teamwork, group projects and private study. The independent work-based project or thesis commences in the latter part of the second year. You will tackle live company challenges or select a relevant thesis topic, with the support of academic experts and company-based professionals.
To summarise, the structure comprises:
Months 1-15: 11 compulsory modules.
Months 16-26: Marketing and Leadership thesis research methods preparation and work-based-project or thesis.
Taught modules (65%) are assessed by a combination of written assessments that relate to a wide-range of marketing and leadership themes, projects, presentations and the occasional exam. The independent work-based project, or relevant research topic of interest (35%) is assessed as part of your coursework.