Study Details: MSc 1 year full-time
The Marketing Science MSc develops your expertise in data science, analytical methods, and AI to solve real-world marketing challenges. Students learn to create innovative strategies that drive revenue in today’s data-driven marketing landscape. With a strong focus on digital tools and strategic insight, the programme culminates in a group business project, applying skills to a live client brief in a modern commercial context.
Marketing today is driven by data, powered by technology, and focused on delivering measurable impact. The Marketing Science MSc at the UCL School of Management prepares students to thrive in this evolving landscape by combining rigorous training in data science, analytical methods, and AI with strategic marketing insight and creative thinking.
A minimum of an upper second-class UK Bachelor’s degree or an overseas qualification of an equivalent standard. Applicants must have a strong analytical appetite and aptitude for quantitative analysis, and can come with a variety of degrees including but not limited to management, economics, statistics, all areas of engineering, computer science, psychology and other physical or social sciences.
For fees and funding options, please visit website to find out more.
UCL offers a range of financial awards aimed at assisting both prospective and current students with their studies.
This programme was developed in collaboration with industry, meaning that you'll develop high-demand skills in data analytics, programming, and AI for marketing applications. Students gain expertise in statistical modelling, market intelligence, and digital campaign analysis – all skills increasingly sought after by employers across media, retail, technology, and financial services.
Graduates are prepared for analytically driven marketing roles with managerial scope and leadership responsibilities. They are well-suited for positions such as marketing analyst, brand analyst, consumer insights analyst, and pricing analyst - roles that influence strategic direction and support high-level decision-making. The programme also builds essential workplace capabilities, including strategic thinking, communication, and teamwork, positioning students to lead in today’s data-driven marketing environment.
Compulsory modules
Optional modules
Masters study opportunities at UCL Make your Master’s matter For a real-world advantage, study at a world-class university and your Master’s wi...