Masters Degree Description
This course is designed to enhance your ability to manage, lead and develop a number of individual business units within public and private sectors of the retail, hospitality and leisure industries. You will develop a range of skills and capabilities needed to work effectively at a strategic level.
As a successful Area Manager you will need to implement company strategy, retain quality employees and consistently work to be ahead of the competition. This course provides the practical knowledge to develop your leadership abilities and enhance your career opportunities.
Entry Requirements
Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. All applications should be supported by a reference, either academic or professional; all applicants should satisfy our University English language requirements.
IELTS 6.0 with no skills below 6.0, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Fees
For fees and funding information please see our website
Student Destinations
You will develop as a more strategic manager who is able to be an inspirational leader, contributing to the overall success of the business. Our students have gone on to successful careers in a variety of organisations including beverage distributers and public houses.
Business Development Manager
Retail Area Manager
Hotel Group Regional Manager
Beverage Distribution Manager
Module Details
PgCert and PgDip options are also available.
- Strategic Management (20 credits)
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Gain an in-depth understanding of the concepts and techniques of strategic management, allowing you to competitively manage units in your working life.
- Strategic Leadership & Implementation (20 credits)
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Explore the legal and statutory, financial, environmental and ethical requirements of operating, making and implementing short and long term operational decisions about an area and the businesses within it.
- Human Resource Management (20 credits)
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Take a critical and questioning view of human resource management theories and concepts in order to examine their relevance to multi-unit management.
- Strategic Marketing (20 credits)
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Apply strategic marketing theories, models and global research in order to provide realistic, workable solutions for future businesses.
- Operations Management (20 credits)
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Examine the functions of management, operations, quality and finance in their contribution to organisational success and commercial viability in businesses.
- Talent Management (20 credits)
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Discover how to use the concepts of talent management when leading, recruiting, selecting, developing and retaining your employees in multi-unit organisations.
- Research Methods (20 credits)
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Studying this module will provide you with an understanding of the research needs and major influences affecting the design and execution of a research project related to your chosen field of study.
- Research Project (40 credits)
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An opportunity to pursue a significant/extended individual research activity which relates learning from your taught modules to the analysis of a particular issue in your field of study.
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