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MA Music, Management and Marketing

  • DeadlineStudy Details: MA 1 year full-time; 2 years part-time

Masters Degree Description

Build the knowledge, critical skills and practical insight that you'll need for your future management career in the creative sector. 

Study a course that emphasises real-world learning, working with industry partners and creative problem-solving.

You’ll be taught by staff with well-established industry experience in music management and marketing. Our academics have expertise ranging across music, music psychology, marketing, management and the creative industries. You don't need a qualification in music to take this course. You'll join a friendly community at the School of Arts and Creative Technologies, and have lots of opportunities to get involved.

Entry Requirements

2:2 or equivalent in an undergraduate degree, with a demonstrable interest in Music.

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Fees

For fees and funding options, please visit website to find out more

Student Destinations

We expect graduates from this course to move onto roles in management or marketing in music organisations, marketing, or arts management. The experience you build will contribute to enhanced professional ability as a music leader, manager or marketing specialist. The specialist skills you gain from this course will support and develop your work in a range of different professional contexts, including arts organisations, private companies and community music settings. 

Career opportunities:

  • Arts manager
  • Events manager
  • Marketing executive
  • Artist manager
  • Promoter
  • Tour manager
  • Entrepreneur
  • Market researcher

Module Details

Core modules
Collaborative Industry Project
Empirical Research Skills for Music, Management and Marketing
Music Psychology for Marketing: The Influence of Music on Behaviour
Principles of Music Management
Option modules
You will choose two option modules from examples including:

Business Management in the Creative Industries
Introduction to the Creative and Cultural Industries: Key issues, theory and practice
Leading in the Creative and Cultural Industries
Marketing in the Creative and Cultural Industries
Any 20-credit module on the MA Musicology or MA Community Music.
Some option module combinations may not be possible. The options available to you will be confirmed after you begin your course.

Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.

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