Study Details: MSc: full-time and part-time
Gain the skills to become a successful retail marketing expert, developing an in-depth knowledge of the multi-channel nature of retail and how to manage each platform effectively.
With the growth of online shopping, new technology and consumers that are looking for great value and high quality service, the demand for skilled retail marketing managers is greater than ever before. You will examine consumer behaviour, learning how to engage potential customers across all existing and emerging channels such as in-store, online and via mobile devices.
Applicants should have either at least a second-class honours degree or have equivalent experience or training, normally from within the work environment.
All applications should be supported by a reference, either academic or professional. All applicants should satisfy our University English language requirements.
For fees and funding information please see our website
With a greater understanding of how to achieve the maximum benefits from all aspects of retailing marketing management, you will be able to contribute to your companys effectiveness, efficiency and profitability.
Alternatively, you may wish to use your enterprise skills to set up your own business and apply your industry-based knowledge to real business situations.
Retail Marketing Manager
Retail Brand Manager
Retail Manager
Marketing Manager
Consumption choices range from small, insignificant purchases to large, once-in-a-lifetime occasions. You’ll learn to appreciate the importance of consumer behaviour for retail organisations and develop your own analysis of influences on consumer behaviour patterns.
Apply your learning to any real organisational strategic across any relevant business and management discipline. Supported by a business mentor, you’ll be encouraged to work independently and manage a client consultant relationship.
You will carry out an in-depth research project in a subject area that is appropriate to the course and of particular interest to you.
Develop the knowledge and competencies required to act as an effective marketing manager. You will look at staff management and development, team building, information systems, management of external suppliers, and performance measurement and analysis.
Develop a strategic awareness of the direction and nature of our future retail industries. You’ll examine retailers’ expansion into various online and off-line channels including e-commerce, m-commerce and ‘bricks and clicks’.
Evaluate, synthesise and create a variety of approaches drawn from theory, research and practice, to lead strategy from its conception to implementation and evaluation.
Studying a postgraduate course lets you develop a deeper understanding of your chosen subject. This has the potential to significantly increase your ...