MSc Strategic Marketing

Our Strategic Marketing MSc is a top-ranked marketing MSc. It is ranked 5th in the UK and 15th in the world by QS World University Rankings: Masters In Marketing 2022.

The course has been developed to produce practical, proactive strategic marketers, and our teaching methods are specifically geared towards encouraging participation, self-development and team working. As well as studying a number of core modules, you will complete a marketing consultancy project carried out in teams and have the opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing you are passionate about.

Our marketing MSc equips you with the advanced knowledge and skills to become a successful marketing leader of the future. The course covers the full marketing spectrum from marketing strategy, communications and branding to market research, digital marketing, social media, and big data marketing analytics.

This course is designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing.

You will benefit from an interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals.

Developing practical skills through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies.

Have access to master classes with reputable industry partners who provide insight into cutting-edge and innovative marketing techniques and practices.

The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.

The Strategic Marketing MSc is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree.  CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing professionals.