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MSc International Tourism Management and Marketing

  • DeadlineStudy Details:

    MSc 1 year full-time

Masters Degree Description

Tourism is an enduring industry that offers numerous worldwide career opportunities. Our course will give you a complete set of essential business and marketing skills, with the potential to excel in global tourism management positions.

You will gain an in-depth understanding of fundamental principles such as international business strategy, sustainable tourism management and business economics. Through our optional modules, you can then specialise in areas that align with your career goals, including branding, digital marketing, corporate strategy and human resource management.

Through the company-based project or dissertation you'll complete in the summer, you will demonstrate the practical application of your skills and knowledge through independent research relating to international tourism management and marketing.

Entry Requirements

2:1 (or international equivalent) in any discipline, including business and management.

You are required to submit a personal statement and a list of modules being studied in the final year (for applicants who have not yet completed their undergraduate degree).

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Fees

For fees and funding options, please visit website to find out more.

Student Destinations

Career destinations for our postgraduates include:

  • accountants
  • finance and investment analysts and advisers
  • marketing associate professionals
  • human resources managers
  • management consultants
  • business analysts
  • business development managers
  • financial managers
  • data analysts

Module Details

Semester one

Core modules

  • International Tourism Management
  • Business Economics
  • Marketing Management in the Digital Economy

Semester two

Core modules

  • Research Methods in Marketing
  • Sustainable Tourism Management

Optional modules

30 credits from:

  • Branding and Marketing Communications
  • Business to Business Marketing
  • Corporate Strategy10 credits
  • Digital Marketing
  • E-Business10 credits
  • Human Resource Management20 credits
  • International Business Strategy
  • Launching an Entrepreneurial Business
  • Business Project60 credits

Summer

One of:

  • MSc International Tourism Management and Marketing Company Based Project
  • MSc International Tourism Management and Marketing Dissertation

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