Launch your data-driven career, and master business analytics to excel in the marketplace.
Our MSc in Business Analytics provides an in-depth understanding of data science principles and analytics techniques. Taught by leading analytics researchers and practitioners, it will equip you with essential skills in data science, artificial intelligence, machine learning, statistics, operational research, computer programming, and their various applications within business and society.
You will be capable of driving data-driven solutions, contributing to business and societal advancements, and innovating within your future ventures. With an emphasis on social responsibility and environmental sustainability, this MSc offers the knowledge and skills needed to ensure that you can address real-world challenges both effectively and ethically.
A 2:2 or equivalent in an undergraduate degree in any subject, provided that previous studies have included computer programming and quantitative methods such as calculus, linear algebra, probability, and statistics.
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This course will equip you with a comprehensive set of skills essential for today’s data-driven marketplace. You'll learn from world-leading academics in data science, artificial intelligence, machine learning, statistics, business analytics, and operational research, and engage with cutting-edge thought leadership in social responsibility, environmental sustainability, and business model innovation.
The course offers numerous opportunities to apply your knowledge through solving complex real-world problems, case studies, and group projects. Our approach to teaching and assessment ensures you can practice and refine your skills in practical contexts. You'll also have the opportunity to complete an applied dissertation, further enhancing your employability and practical experience.
Career opportunities
Core modules
Programming for Data Science
Machine Learning for Data Science or Foundations of AI and Machine Learning
Statistics and Data Visualisation
Business Analytics
Option modules
You will study two option modules, one from List A (business and societal applications) and the other from List B (advanced data science and analytics methods). Examples can be found below. Some option module combinations may not be possible. The options available to you will be confirmed after you begin your course.
Option List A (business and societal applications)
Sustainable Operations and Supply Chain Management
Ethical Marketing and Sustainability
Strategy and Innovation in Global Organisations
International Business Management and Emerging Markets
Human Resource Management and Sustainability
Advanced Financial and Management Accounting
Stock Investment and Trading
FinTech and Advanced Investment Management
Public Service Markets
Social and Ethical Leadership
Option List B (advanced data science and analytics methods)
Operations Research
Intelligent Systems: Probabilistic and Deep Learning
Data Science in Healthcare
Advanced Regression Analysis
Applied Microeconometrics
Time Series Econometrics
Social Media, Data and Society
Data Ethics and Governance
Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.
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