Study Details: MSc 1 year full-time
The MSc Global Marketing will equip you with an in-depth and critical understanding of marketing theories as they apply to local, national and international environments.
The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry.
You’ll study a range of contemporary topics based on our leading research, including global marketing, social and ethical marketing, digital marketing and brand management. Our cohort-specific, research-informed teaching is delivered by leading academics and industry experts and is updated year-on-year to reflect the latest thinking.
This course will provide you with the academic knowledge and practical skills to pursue marketing careers in private, public and not-for-profit sectors around the world. Our graduates have gone on to work for organisations such as Nestlé, Accenture, EPSON, and Coca-Cola.
Accreditation
In recognition of the valuable skills our students gain, this course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the MSc Global Marketing confers Graduate Gateway status, taking you partway towards a professional CIM qualification.
For fees and funding options, please visit website to find out more
The specialist skills and insight you’ll develop are valued by businesses in virtually every field. This course will provide you with the knowledge and skills needed for management roles in private and public sector organisations around the world.
Our graduates go on to careers in all aspects of marketing and management. Each year, some continue their studies, joining the York Management School doctoral programme.
Core modules
Contemporary Consumer Behaviour
Global Business Strategy
Ethical Marketing and Sustainability
Digital Marketing Strategy
Research in Marketing
Option modules
You will also study one option module. In previous years, options have covered topics such as:
Advanced Research Methods in Marketing
Brand Management
Business and Innovation in Digital Enterprise
Marketing Planning for Services
Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.
Global reputation and research excellence The University of York is a prestigious Russell Group university with a global reputation for inspiration...